BYD CAR KEYS

BYD Car keys 比亚迪车钥匙,2015年

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这是一款用于启动汽车的钥匙,采用了防火材料以及耐寒结构元器件设计,无线遥控,打开后盖可以将内藏机械钥匙取出或更换电池。


车钥匙设计灵感源于大自然中一片椭圆形树叶,按键排布方式是随意洒落在树叶上的几颗露珠概念,同时考虑了拇指活动操作的方便性,完美契合了比亚迪电动汽车绿色环保的理念。同时将BYD椭圆标志巧妙地融合在产品形态内,使之完整统一,和谐一体。圆润有机的动感造型犹如一辆疾风而驶的汽车,环绕周边的金属圈恰似一股贴身滑动的急速气流,极尽展现顺滑质感。强烈的材质对比不但凸显了比亚迪电动汽车的优良品质,还寓意着比亚迪电动汽车就像一道无懈可击的钢铁防护网,为乘客的安全保驾护航。 


BYD car keys, inspired by the nature of the oval leaves, perfectly fit the concept of BYD electric car green. At the same time, the BYD ellipse logo is cleverly integrated into the product form, so that it can be integrated and harmonious. Rounded organic dynamic shapes like a gust of wind before the car, the rapid flow around the metal ring like a close sliding around, so show smooth texture. A strong contrast between the material not only highlights the excellent quality of BYD electric vehicles, but also implies that the BYD electric car is like an impeccable steel protection network, escort for the safety of passengers.

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设计师:好的设计首先需要洞察需求,BYD车钥匙的设计需求是希望通过设计呈现其电能源车的节能环保概念,同时要能体现BYD汽车品牌元素。


设计初始我们思考了多个方向,最终确定了以一片树叶的原型进行外形创意设计,设计过程中,经过反复推敲调整外形轮廓,兼顾树叶概念、同时考虑内部结构元器件的摆放方式,以及与BYD椭圆形标志相融合,最终确定了产品的造型方案。